Online AdSpend in Ireland in 2011

Posted on May 12, 2012 by Aindreas Phelan

The IAB PwC Online Adspend Study has recorded almost 20% growth in online adspend for 2011 with ad revenues of €132 million compared to €110 million in 2010. Continue reading →

Twitt
Posted in Advertising | Leave a comment

Introduction To Digital Marketing in Ireland

Posted on April 10, 2012 by Aindreas Phelan

Here’s an excellent video that shows you just how the online ad world works, and where Google fits into it all. It gives a great insight into Google Search, the Display Network, YouTube, Google Places, and mobile advertising. Overall, it’s an excellent introduction to digital marketing in Ireland and one you should check out…even if you work in an agency, you will come across a couple of screen-grabs worth using in presentations *hint hint* :-)

Twitt
Posted in Advertising, Google, Online Marketing | Tagged , , , , | Leave a comment

What Is Pinterest? What is Instagram? What is Social Media?

Posted on February 21, 2012 by Aindreas Phelan

I’ve been asked a lot recently “What is pinterest?” and likewise for Instagram etc etc and I’ve then gone on to explain…however a picture does indeed paint a thousand words and this is one of the best ones I’ve seen yet.

Can you find a better one?

What is Pinterest?

Twitt
Posted in Social Media | Tagged , , , , , , , | 1 Comment

The Evolution Of Search

Posted on January 3, 2012 by Aindreas Phelan

I came across a really interesting video last night which is definitely worth sharing. It tells you how Google has evolved since it started as a research project in 1996 to the phenomenal beast that it is today.

It’s a really great piece of content and you can check it out below:

 

Twitt
Posted in Google | Leave a comment

Working In An Advertising Agency – It’s a Love/Hate Thing…

Posted on November 30, 2011 by Aindreas Phelan

I found a great video created by Leo Burnett, Toronto that I think is worth sharing…

It’s a bit like Marmite, you’ll either love it or hate it.

Continue reading →

Twitt
Posted in Aindreas, Vimeo | Leave a comment

Google Creative Sandbox London 2011

Posted on November 28, 2011 by Kevin Neary

Last Thursday I went to the Google Creative Sandbox event in Shoreditch Town hall (London). These are annual events (I think) that Google host to celebrate creativity and showcase great campaigns that agencies around the world are coming up with. Google are very open about the fact that they consider themselves very strong technologists but are lacking in the creative depart so they want to position themselves as the company that realise creative ideas by building campaign using Googles range of products.

I went and reported on the event for Glue and the below is a summary of the night. Well worth a read and well worth going to if they happen in your city (and you work for an agency). Continue reading →

Twitt
Posted in Advertising, Google, Kev, Technology, Uncategorized | Tagged , , , | Leave a comment

Steve Jobs – An Inspirational Leader

Posted on October 27, 2011 by Aindreas Phelan

Steve-Jobs-RIPWhether you liked him or loved him (because you can’t hate Steve!), Steve Jobs was an inspirational leader who packed more into 56 years of life than 5000 people could combined. To honour a personal hero of mine and millions of others, I came across an extremely useful infographic which will hopefully inspire you or motivate you or if you’re like me, awe you. Continue reading →

Twitt
Posted in Aindreas, Apple | 2 Comments

Google Wallet Ireland – Coming Soon?

Posted on September 22, 2011 by Aindreas Phelan

Google Wallet is the app that makes your phone your wallet. The app is now available in the States on the Sprint network. At the moment, Citi and Mastercard are their two launch partners however Visa, Discovery and American Express have already given their Near Field Communication specifications to Google so it’s not far fetched to expect these to be partners in the future.

There is still speculation as to whether or not the Google Wallet app will be available on IOS (iPhones) or if it’s exclusive to Android but I definitely expect Apple to have their own app which will probably link in directly with your iTunes account. Google Wallet Ireland: coming to Ireland soon?

Learn more about Google Wallet and how it works from the two geeks above…

Twitt
Posted in Aindreas, Mobile | 3 Comments

What Is Search Engine Optimisation? Find Out In Three Minutes…

Posted on September 14, 2011 by Aindreas Phelan

Want to know what SEO is about in three minutes? This sums it up pretty well in a nice, easy to digest format. Way easier than reading a block of boring black and white text!

Twitt
Posted in Aindreas, Search Engine Optimisation | Leave a comment

ESPNGOALS.COM – GET OUR NEW APP NOW (Eh fail…)

Posted on September 11, 2011 by Aindreas Phelan

ESPNGOALS.COM APP

As I sat on my couch (very) hungover last Saturday and watched Manchester United absolutely destroy Bolton Wanderers 5 – 0 I couldn’t help but notice that ESPN kept pimping their new app that sounded absolutely amazing! I really wanted this app but there was a problem that their (online) marketing department overlooked… Continue reading →

Twitt
Posted in Aindreas, Apps | 1 Comment