Is mobile really a big deal?

Yes… Yes it is.!

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Check this out!

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Fantastic Facebook Ad – The Things That Connect Us

Here’s a fantastic Facebook ad that is being well received at the minute! I personally like this ad, it’s got a nice tone and reminds me of Apple with the whole emotional branding element. The interesting thing about Google, Apple and even Facebook is that I don’t think of these companies and think of products, I think of them as ecosystems and all the big players in the technological space are trying to not just build a product and get users but really immerse users deep into their ecosystem so it’s difficult/almost impossible to leave once you get involved…

Think Google – Gmail, Search, Docs, Drive, Maps etc
Facebook – Facebook Home, Facebook Phones etc
Apple – iPad, iMac, iPhone etc etc

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“I rank number 1 for the majority of my key terms organically, do I really need Google AdWords?”

seo-vs-ppc“I rank number 1 for the majority of my key terms organically, do I really need Google AdWords?” This is a question I have received from advertisers over the years and it’s a very valid question. Aside from the obvious benefit of having more real estate space within Google, why should advertisers run PPC if they rank number 1 for their core terms? Below is a fantastic infographic from the “Search Ads Pause” study that Google conducted in 2011 that explains just how important it is to have paid search running even if you rank well organically.  Continue reading

Posted in Aindreas, Google, Search - PPC | Leave a comment

YouTube Eternity

Full props go to http://www.explosm.net/comics/ for this. Brilliant!

YouTube Eternity Comic

Source: http://www.explosm.net/comics/

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DollarShaveClub.com – What a way to promote a product!

I have to say that this video is amazing and makes me want to buy the product. What better way to aggressively compete with a market leader than to make light hearted jokes at their expense… “I’m good at tennis…”

Take a look below and see what you think…

Posted in Uncategorized, Viral Videos, Youtube | Leave a comment

Three – The Pony #DancePonyDance

I’m a massive fan of this latest ad to come out of Three.co.uk. The reason it’s so bloody brilliant is down to the fact that the whole proposition of Three as a company is their “All you can eat” i.e. unlimited internet that they offer. We all know YouTube is full of fantastic arbitrary content and this ad plays on that whilst also getting the key proposition out there.

I absolutely love it! Check it out below…the guys that came up with this deserve their bonus !!! #DancePonyDance

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YouTube Stats – One Hour Of YouTube footage is uploaded every second

YouTube Logo“In 6 minutes 20 seconds of uploads to YouTube, the International Space Station completes an additional 250 orbits of the earth.”

“In 1 hour 40 seconds of uploads to YouTube, an astronaut with a lot of free time walks around the moon. 5 months 1 day 16 hours of video” Continue reading

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Google Glass Ireland

Google Glass are coming soon! Check out this video, it’s been knocking around for a few months but its relevant because 1) it’s super cool and 2) it’s due out this year!!!

Continue reading

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“Some recruiter I used to know”

If you’ve ever dealt with a recruiter, you’ll find this really funny. It’s light hearted and great banter. You have to check it out…

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The Best Digital Campaigns of 2012

This isn’t even strictly related to digital, the products and ideas on offer are amazing. My personal favorite by a country mile is the Nike Fuel band; the eco system of products that work together seamlessly reminded me of the ecosystem Apple have in place (iPhone, iPad, Macs etc).

Check it out and let me know what you think.  Continue reading

Posted in Digital, Future | Leave a comment