Google introduced a new feature this week called Google Instant that will change the way we search. The benefits of Google Instant being 1) faster searches, 2) smarter predictions and 3) instant results.
As we know by now, Google loves relevancy, it’s basically the number one rule they encourage people to follow when creating AdWords PPC ads (if you do this, you have an increased quality score, lower costs per click and usually a better click through rate) and the key thing Google Instant does for users is make things more relevant as well as saving time. Think about it, this is great news for the user.Google Instant is not yet available in Ireland but will be coming soon. You can still test out Google Instant by going to Google.com/instant and play around with it and see what you think.
There’s a great interview with Marissa Mayer in the below video that you guys need to watch. Marissa is vice president of Search at Google and can explain a little bit more background behind this.
There has also been a lot of hyped up talk in the online world about what Google Instant will do for SEO and how it will negatively affect search marketers and how no two users will see the same web etc. This is not entirely true.
The same principles are going to apply, you’re still going to have to optimise your pages, you still need to create beautiful content that will encourage others to share it, you’re going to have to offer something of value to people and if you’re an e-commerce business, you’ll need to be on top of your game because of globalisation and the competition that exists out there.
But hold on a second, this doesn’t really change much at all does it? Because to survive and thrive online (or offline), you needed to do all that anyway. Online Marketing is an evolving and exciting field and to survive you’ll need to get used to changes and adapt your ways. And remember guys, wherever the users are, advertisers will follow and Google really won’t be making random changes for the sake of it; this is a strategic decision after years of testing that Google are implementing to effectively widen the margin between their competitors and increase their bottom line. If they don’t succeed in doing that, this idea will be canned.
Will Google Instant really changes things around for search marketers? What do you think? Oh I also found something quite interesting; Yahoo had a similar feature in 2006 that was used on their AllTheWeb Search Engine but it didn’t take off.